" I just love this article. The truth and reality behind it all !.
I encourage EVERYONE to take a breather and read this. Then be Optimistic ! "

First step in new sales: Believe it is possible!
Jan 30, 09 1:59 am by ehotelier.com

By Doug Kennedy
As a supplier for the hospitality industry for two decades, it has always been interesting to see how hotels and hotel companies react during times of economic downturn. This current downturn has been especially interesting to observe because for most hotels, it follows several years of record profits, which all seasoned veterans know can't last forever. Even with the downturn many hotels will still produce respectable profits next year overall.
It is interesting to see how hotels are reacting at this current moment in our industry's history. After such great years through 2007 and a decent start to 2008, then a steady and deep dive in the third and fourth quarters to end last year, there is no doubt logical reason for uncertainty about how the market will play out for 2009 and beyond.
To read more ....http://ehotelier.com/browse/news_more.php?id=D15486_0_11_0_M